Amazon Rolls Out Hindi And Hinglish Language Options On Virtual Assistant Alexa

In a bid to make deeper inroads in the Hindi-speaking population in India, Amazon on Wednesday brought Hindi and Hinglish capabilities to its voice assistant Alexa on the Echo family of voice-controlled smart speakers.

Users can get started with Hindi by simply saying, "Alexa, help me set up Hindi."

Existing Echo customers in India can also change their device language to Hindi via language options inside the device settings on the Alexa app.

"We are thrilled to bring a suite of AI advances in multi-lingual understanding so that customers can interact with Alexa in different regional variants of colloquial Hindi. We are grateful to Indian customers who contributed to Hindi development through the Cleo skill," said Vice President of Alexa AI, Rohit Prasad.

Alexa in Hindi is also available on a range of smart speakers by Bose. Brands such as Motorola, MyBox, Boat, Portronics, Fingers, Sony, iBall and Dish will soon launch and update their existing Alexa-built in devices to support Hindi.

(With inputs from IANS)