The Apple logo sits on a sign outside company’s Covent Garden store in London, England. Photo credit: Jack Taylor/Getty Images
The Apple logo sits on a sign outside company’s Covent Garden store in London, England. Photo credit: Jack Taylor/Getty Images 
Insta

Apple Hints At An Entry Into The Self-Driving Car Market

BySwarajya Staff

A month after Volvo received an order of 100 self-driving cars from Uber, Apple has hinted that it will enter the driverless cars market where bigwigs like Tesla and Google have already made deep inroads, a media report said.

According to a report in The Verge, the Cupertino-based tech giant – under its so-called Project Titan – has submitted a letter to the National Highway Traffic Safety Administration, stating that it is "investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation".

The letter is Apple's official comment on the federal government's automated vehicle guidelines, released last September. Interestingly, Apple's letter is signed by Steven Kenner – the company's head of product integrity who up until recently was the global director of automotive safety at Ford.

With inputs from IANS