#BakraLivesMatter Becomes One Of India's Top Trends As Netizens Suggest Eid Campaign Ideas For PETA

People for the Ethical Treatment of Animals (PETA) came under fire from Indian social media users recently after it launched a go leather-free campaign themed around Raksha Bandhan, despite a lack of connecting between leather and the festival.

An under-fire PETA later clarified by saying that, "We didn’t say rakhis are made of leather. We said Raksha Bandhan is a good day to extend protection to cows who are our sisters under the skin by taking a pledge to go leather-free, for life. That’s a message all kind people can get behind".

Author and columnist Shefali Vaidya wrote on twitter suggesting a series of hashtag campaigns for PETA which included the trends #BakraLivesMatter and #ThisEidSacrificeYourEgoNotGoat

The twitter hashtag which appears to be inspired from the ongoing #BlackLivesMatters campaign included many appeals to curb animal sacrifice during the upcoming Eid al-Adha scheduled to be celebrated on 31 July.