India Among Top Five Markets For Mobile Gaming: Ludo King, Subway Surfers, Temple Run Most Popular Games

India has emerged among the top five markets for gaming on smartphones in terms of users, says a report from a leading mobile advertising platform, POKKT, as reported by Latesly,

The report reveals the annual mobile gaming revenue in India is projected to grow to USD 943 million in 2022. The report also highlights that as of 2017, over 22.2 crore active gamers spent an average of 42 minutes on mobile games every day, over five sessions in India.

Rohit Sharma, the founder of POKKT, says, “As much as 89 per cent of all game revenues in India were generated by mobile games". “These gamers are highly engaged; almost one-third play five days per week or more, and nearly 40 per cent spend more than six hours per week playing mobile games,” he adds.

The entry of Reliance Jio in the telecom industry resulted in substantial price cuts, which in turn boosted India’s mobile application ecosystem. Further, mobile gaming is witnessing a massive rush in data usage.

According to the report, Ludo King is the top game played on phones by Indians, and the game has over 10 million active users. Subway Surfers follows as the most popular game in India with a Daily Active Users (DAU) of 5 million. Temple Run holds the third place with the DAU of 2.5 million users.

The report also reveals four different audience profiles- male 15+, female 15+, mothers and kids. The first two categories contribute 38 million and 21.4 million users every month respectively. In the male 15+ division, users play mobile games for around four to five sessions, with each session lasting between 10 to 20 minutes.

Mothers and female 15+ play seven sessions every day, and each session is between 8 to 12 minutes, Kids play four to five times a day, which each session lasting between 10 to 15 minutes.