Indian Newspaper Society Asks Google To Share 85 Per Cent Of Advertising Revenues Earned On Their Content

In a major development, the Indian Newspaper Society (INS) has written to Google India pressing that the technology behemoth must pay for using the news content generated by newspapers, reports Economic Times.

In a letter addressed to Google India's country manager Sanjay Gupta, INS said that Google has recently agreed to compensate and pay the publishers in France, the European Union and in Australia.

INS has also said that the newspaper publishers are also facing a very opaque advertising system as they do not get details of Google's advertising value chain. It has called on the company to ensure more transparency in the revenue reports provided to publishers.