Moving Beyond Text: Twitter Partners With TIME, WSJ To Focus On Exclusive Video Content And Live-Streaming

Twitter on Monday (29 April) announced its premium live streaming services at "Digital Content NewFronts" event. The social media giant partnered with Wall Street Journal, Univision, NFL, ESPN, and Viacom for content creation and live-streaming video services on its platform, reports IANS.

Twitter, with a monthly userbase of 321 million, will enable advertisers to connect with influential and receptive audiences through its live and on-demand premium video programmes.

Speaking at the event, Twitter Global VP and Head of Content Partnerships Kay Madati, said, "Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter.”

These partnerships will pave the way for new collaborations across news, sports, gaming and entertainment.

While Univision will launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community, NFL in a multi-year partnership extension, will continue to programme video highlights, breaking news and analysis, and also feature new live shows anchored around NFL tentpole events.

On the other hand, The Wall Street Journal will launch a new franchise WSJ What's Now that will bring enterprise reporting, business analysis and markets insights Twitter in an original video format.

Lastly, TIME said it will for the first time develop content exclusive to its platform and bring exclusive insights into the discussion around Person of the Year and TIME 100, including live-streams, Moments and more.

It should also be noted that Twitter already has content partnerships with CNN, Marvel and the Drone Racing League.