Once A Unicorn, Domestic E-Tailer ShopClues Acquired By Singapore-Based Qoo10 In All-Stock Deal

Singapore-based Qoo10 Pte Ltd has acquired Gurugram-based e-commerce platform ShopClues in an all-stock deal. The merger was approved by the board of directors and major shareholders of both companies, the company said in a statement on Thursday (31 October).

Founded in 2011 by Sandeep Aggarwal, ShopClues is popular in Tier 2, 3 & 4 cities in India. He stepped down as CEO in 2015 after being charged with insider trading in the US.

The transaction is said to have valued the domestic firm between $70-100 million, Economic Times reports.

With over 60 million lifetime unique customers and more than 7,00,000 merchants, ShopClues has taken local brands to a national platform servicing more than 31,500 pin codes across India.

ShopClues also operates Smartship and Momoe as enterprise services and Ezonow as a social commerce platform.

Established in 2010, Qoo10 with more than 3 million registered users has become Singapore's top e-commerce platform.

Qoo10 is a leading eCommerce platform in South East Asia which services small and medium enterprises (SMEs) via its localized online marketplaces in Singapore, Indonesia, Malaysia, China, Hong Kong etc, and planned to expand into other Asian countries.

The company raised $82.1 million in 2015 from various investors.

"This partnership presents new strategic opportunities for both companies, as it opens up cross border opportunities for consumers and sellers across Asia," the statement read.

ShopClues has built a differentiated position as a value-for-money marketplace with a thriving ecosystem of small merchants.

(with IANS inputs)