Paytm Takes On Google, Launches Mini Android App Store In India To Support Local Developers

In a bid to support Indian app developers after its own app was removed by Google from its Play Store recently, leading digital payments platform Paytm on Monday (5 October) launched an Android Mini App Store to support local developers take their innovative products to the masses.

Paytm said it will provide listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.

More than 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker have already joined the programme.

"Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn't require any separate download and enables them to use their preferred payment option," said Vijay Shekhar Sharma, Founder and CEO, Paytm.

Mini apps are a custom-built mobile website that gives users app-like experience without having to download them.

Paytm has created the digital infrastructure to enable small developers and businesses to set up low-cost, quick-to-build mini-apps which can be built using HTML and javascript technologies.

The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2 per cent charge for other instruments like credit cards.

The company said that the local India's app store aims to drive the 'Atmanirbhar Bharat' mission.

Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps.

It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users.

"I am proud that we are today launching something that creates an opportunity for every Indian app developer," Sharma said.

Google recently pulled the Paytm app from the Play Store for not complying with its gambling policies.

Paytm alleged that it was "arm-twisted" by the search engine major to comply with what it called "biased Play Store policies that are meant to artificially create Google's market dominance".

The Paytm app was restored on the Play Store after a gap of a few hours.

Daring Google, the financial services platform this week brought back the Paytm Cricket League with UPI cashback and scratch cards.

Paytm said that the cashback was being given following all rules and regulations set by the government.

After a face-off with Paytm, Google also sent notices to Zomato and Swiggy for running cashback-based IPL games and both the food aggregator platforms decided to pause their virtual gaming leagues.

While Zomato was running Zomato Premier League on its app, Swiggy offered 'Match Day Mania' during the ongoing IPL 13 matches.

(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)