PM Modi Not Losing Lustre, Viewership Rises Sharply When He Appears On TV: BARC Data

Data released by the Broadcast Audience Research Council (BARC) shows that viewership of television channels increases sharply when Prime Minister Narendra Modi makes an appearance, Business Standard has reported.

According to BARC’s data, viewership of channels increased 1.4 times when Modi made an appearance during the Smart India Hackathon in January 2018 and 2.3 times when Krishi Unnati Mela was broadcast in March.

The viewership of Kannada news channels increased 418 per cent during Modi’s Parivartan Rally ahead of elections in the state.

When the Prime Minister’s address during the launch of the Goods and Services Tax was broadcast, the viewership of Hindi and English channels increased 47 per cent and 2.7 times, respectively.

During his speech at the launch event, female viewership grew by 123 per cent in English news and 239 per cent in Hindi. Male viewership grew by 101 per cent and 240 per cent for English and Hindi news, respectively.

During Modi’s address to the nation, female viewership grew by 22 per cent in English and 53 per cent in Hindi, and male audiences went up by 17 per cent in English and 44 per cent for Hindi respectively.