‘Political Message Reach Should Be Earned, Not Bought’: Twitter Officially Bans All Political Ads Globally

Putting pressure on Facebook to follow suit, Twitter has officially banned all kinds of political ads from its platform, weeks after CEO Jack Dorsey announced that the micro-blogging site would no longer allow those ads.

No political content will be promoted from candidates, parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups.

"Twitter globally prohibits the promotion of political content. We have made this decision based on our belief that political message reach should be earned, not bought," the micro-blogging platform said on Friday (15 November).

It defines political content as content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.

"Ads that contain references to political content, including appeals for votes, solicitations of financial support, and advocacy for or against any of the above-listed types of political content, are prohibited under this policy," said Twitter.

On 31 October, Dorsey tweeted: "While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics."

News of the ban divided America's political camps for the 2020 election. Brad Parscale, manager of President Donald Trump's re-election campaign, said the ban was "yet another attempt by the left to silence Trump and conservatives".

Twitter said it also does not allow ads of any type by candidates, political parties, or elected or appointed government officials.

"News publishers who meet our exemption criteria may run ads that reference political content and/or prohibited advertisers under our political content policy, but may not include advocacy for or against those topics or advertisers," it elaborated.

Dorsey had explained his position in a thread of tweets.

"We've made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons..." he tweeted.

Internet political ads, he said, presented "entirely new challenges to civic discourse". These challenges included "machine learning-based optimization of messaging", "micro-targeting, unchecked misleading information, and deep fakes".

Experts said the onus is now on Facebook which has become a platform for spreading misleading and fake political ads.

(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)