'First A True Indian Brand': boAT As It Withdraws Sponsorship To Punjabi Singer Shubh For His Anti-India Remarks

Consumer electronics brand boAt has announced that it will no longer be sponsoring the upcoming India concert of Canada-based Punjabi singer Shubneet Singh, for his controversial and anti-India remarks.

Shubneet Singh, also known as Shubh, is a 26-year-old artist who is set to perform in Mumbai from 23 to 25 September on Cordelia Cruises. He has a tour planned in India, which includes performances in cities like New Delhi, Bengaluru and Hyderabad.

He had previously shared a distorted map of India, leading to allegations of support for Khalistani separatists.

boAt declared on social media platform X (formerly Twitter) that it will no longer sponsor the India tour of the Canadian singer.

Recently, members of the Bharatiya Janata Yuva Morcha (BJYM) took down posters promoting Shubh's concert.