ITB Berlin 2023: Showcasing Incredible India At World's Largest Tourism Trade Fair

Showcasing India’s rich and diversified tourism potential, the government has inaugurated the India Pavilion at ITB Berlin to promote the country as a ‘Must See, Must Visit’ destination.

The ITB Berlin is the world's largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.

Promoting various destinations of the country under Incredible India brand, the Tourism Ministry is providing a platform to the stakeholders at the India Pavilion highlighting its niche products.  

Opened by Union Tourism Secretary Arvind Singh, around 60 participants from India are present in the India Pavilion, including travel agents, tour operators, airlines, hotels, the National Council for Hotel Management and Catering Technology, and Indian Railway Catering and Tourism Corporation, showcasing the diverse tourism products and services.

The Union Tourism Ministry is participating in ITB 2023 from 7-9 March 2023, by taking a space of 710 square meters.

During its participation the Ministry of Tourism would have Business-to-Business (B2B) meetings with tour operators, travel agents and various other stakeholders.

The Ministry of Tourism promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and tourism destinations of the country to increase India’s share of the global tourism market.

Incredible India pavilion at ITB will have focus on showcasing varied tourism products of India including culture, heritage, adventure, rural tourism and niche tourism products such as cuisine, wellness, yoga, wildlife, and luxury etc.

Besides, tourism officials, Indian Ambassador in Germany, and other Indian officials from the state government of Kerala, Rajasthan, Uttar Pradesh, Goa, Maharashtra, Telangana, Uttarakhand, Madhya Pradesh, Karnataka, West Bengal, Tamil Nadu, Arunachal Pradesh and Union Territory of Ladakh, Union Territory of Puducherry also present on the occasion.

The Ministry of Tourism, through the integrated marketing and promotional strategy, and a synergized campaign in association with the Travel Trade, state governments and Indian Missions promotes India at the International Markets.

The Government of India continuously engages with industry experts and other relevant stakeholders and takes their suggestions and feedback for promotion of varied tourism products of India.

Harnessing the momentum created by the recovery of the global industry, preferential sentiment from global travellers for exploring India and building upon the success in growing tourism in India over the years — the Tourism Ministry is on a mission to unlock the untapped potential of tourism in India, making India a 365-day destination.

In view of promoting Incredible India holistically, the Ministry of Tourism has developed five thematic television commercials on different themes that are on Adventure Tourism, Heritage Tourism, MICE Tourism, Art and Craft and Wellness Tourism.

The promotional films will provide a glimpse of what India has to offer to the World.

Further, encouraging inbound travel and particularly in the backdrop of India’s G20 Presidency as well as grand celebrations of India@75 — ‘Azadi ka Amrit Mahotsav’ — Ministry of Tourism has declared “Incredible India! Visit India Year 2023”.

The focus is on inbound travel to India, to highlight varied tourism offerings of our country and showcase them to the global tourists.

The priorities include highlighting the unique tourism offerings of every state by leveraging the country's richness in culture, heritage, spirituality, natural beauty and focusing on promoting diverse categories of tourism like sustainable tourism, rural tourism, medical tourism, MICE, and others.