TVS Motor Expands Its Global Footprint, Launches First Showroom In Singapore

Expanding its global footprint, TVS Motor Company, one of India's leading two-wheeler manufacturer, has inaugurated its first state-of-the-art TVS Experience Centre in Singapore.

The state-of-the-art showroom in UBI Industrial estate, Singapore will offer select models from TVS Motor's premium motorcycle portfolio including Apache RR310 and Apache RTR range.

The company has partnered with ‘Motorsport Private Limited (part of the Chong Aik Group)’ who will be the distributors for Singapore market.

Motorsport has strong presence in the region with 6 retail outlets and 8 warehouses. Established in 1994, they currently have exclusive distributorship for more than 40 brands, whilst also being the stockiest for genuine parts, apparels, and motorcycle accessories, the company said in a statement on Thursday (24 November).

The company said that it will introduce diverse products offerings, catering to both personal commuting as well as the delivery premium segment in Singapore.

The centre will additionally have vehicle servicing facility, spare parts, and the full range of merchandise to choose from.

Speaking at the occasion, Vimal Sumbly, Head Business – Premium at TVS Motor Company said, “Our expansion into Singapore, with the launch of the TVS Apache series, is instrumental in our premiumisation story and we are confident of widening our community of Apache owners in the country.”

Rahul Nayak, Vice President – International Business, TVS Motor Company, said that the launch of the experience centre in Singapore is "one step further in expanding globally in achieving our global ambitions".

“We are delighted to expand our presence in the ASEAN region, with our new TVS Experience Centre in Singapore with Motorsport Pte Ltd. They have a rich experience in the region and share our values of keeping customers at the core of our offerings. This state-of-the-art experience centre inaugurated here in Singapore will further consolidate our presence in the region," said J Thangarajan, President Director – PT TVS Motor Company.