Pan India Launch Of 'Meri Mati Mera Desh' Campaign From 9 August, To Pay Tribute To India's Bravehearts

Nation-wide “Meri Mati Mera Desh” Campaign will be launched on 9 August to pay tribute to the ‘Veers’ who sacrificed their lives for the country.

From 9 to 30 August this year, the 'Meri Maati Mera Desh' campaign will include programmes at the village, and block levels, by local urban bodies, as well as state and national level.

The campaign will include various programmes across the country to remember the bravehearts (Veers). Shilaphalakams (memorial plaques) commemorating them will be installed in village panchayats.

This campaign is the concluding event of the 'Azadi ka Amrit Mahotsav,' which began on 12 March 2021 and has witnessed widespread public participation (Jan Bhagidari) with over 2 lakh programs organised across India.

Prime Minister Narendra Modi, recently announced this campaign during his 'Mann Ki Baat' broadcast. The campaign aims to honour the brave freedom fighters and bravehearts who sacrificed their lives for the country.

The campaign will feature programmes like the establishment of Shilaphalakams dedicated to freedom fighters and security forces, as well as initiatives like Panch Pran Pledge, Vasudha Vandan, Veeron ka Vandan which venerates the gallant sacrifices of our bravehearts.

Shilaphalakam or Memorial plaques saluting the spirit of sacrifice of local bravehearts from the village, panchayat, block, town, city, municipality etc. are to be erected across urban and rural areas. It will have Prime Minister’s message with the names of those who have laid down their lives for the nation belonging to that region.

An 'Amrit Kalash Yatra' will be conducted, carrying soil from all corners of the country in 7,500 kalash to create an 'Amrit Vatika' in Delhi. This 'Amrit Vatika' will symbolise the commitment to 'Ek Bharat Shreshtha Bharat.'

In order to encourage mass participation (Jan-Bhagidari), a website, https://merimaatimeradesh.gov.in, has also been launched where people can upload selfies holding soil or an earthen lamp.

By doing so, they take the pledge of Panch Pran, with focus to make India a developed country, eliminate the mentality of slavery, be proud of our rich heritage, uphold unity and solidarity, fulfil duties as citizens, and respect those who protect the nation. Once the pledge is taken, a digital certificate of participation can be downloaded from the website.

The nationwide campaign will start on 9 August, with scheduled programs until Independence Day on 15 August 2023. Subsequent events will take place from 16 August 2023 onwards at block, municipality/corporation, and state levels. The closing ceremony is scheduled for August 30, 2023, on the Kartavya Path, New Delhi in the presence of dignitaries.

The portal https://yuva.gov.in can be accessed for information on various activities under Meri Maati Mera Desh campaign.

Last year, “Har Ghar Tiranga” programme, became a grand success owing to participation of one and all. This year too, Har Ghar Tiranga will be celebrated between 13-15 August, 2023. Indians everywhere can hoist the national flag, click selfie with the Tiranga and upload on Har Ghar Tiranga website.