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Calls Grow To Boycott Eros Now Over Its Obscene Posters Denigrating Navratri As Part Of Ad Campaign
Swarajya Staff
Oct 22, 2020, 12:25 PM | Updated 12:25 PM IST
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Web streaming service Eros Now has stirred up a huge row on social media after it was pulled up by netizens for obscene messages denigrating the revered Hindu festival of Navratri, as part of its advertisement campaign.
Angry social media users as a result gave a call to boycott Eros Now for its actions.
Here are a few such posters reportedly made by Eros Now which were discovered and shared by prominent social media users, in a bid to slam the video platform for its actions.
The aforementioned posters in questions with sexual innuendo come accompanies with the message #HappyNavratri and a watermark of Eros Now.
In one case Eros Now also tweeted, "Be naughty, sweet to mithai bhi hai" with #Navratri, the tweet was deleted after outrage by social media users. The obscene advertisements also feature prominent Bollywood actors like Salman Khan and Ranveer Singh.
Angry social media users soon started trending #BoycottErosNow and it has now emerged as one of the top twitter trends in India.
Activist Ramesh Solanki also announced that he will be taking legal action against Eros Now for hurting the sentiment of Hindus.
Dear @krishikalulla and @ErosNow get ready to face legal music for insulting and hurting the sentiments of Hindus
— Ramesh Solanki (@Rajput_Ramesh) October 21, 2020
Dont take us Hindus lightly warna dhandha band hojaayega ( legally ) share market mein seedha nicheâ¬ï¸ samjhe
Shame on you perverts at Eros Music @HinduITCell pic.twitter.com/QdtPbIzbhp
Even top actor Kangana Ranaut slammed Eros Now for its actions.
We must preserve cinema as a community viewing theatre experience,its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow pic.twitter.com/qKHde2R4HI
— Kangana Ranaut (@KanganaTeam) October 22, 2020
Following the massive outrage on social media, Eros Now issued a statement late Thursday morning (22 October) claiming that it has deleted the concerned posts and apologises for "having offended anybody's sentiments".
— Eros Now (@ErosNow) October 22, 2020
It should be noted that Eros Now has not denied posting the obscene posters on its social media platforms, nor has it claimed that they were photoshopped.
Social Media users though have refused to accept this "apology" by Eros Now.
This is not a joke. It is a brutal attack on Hindus.
— Soumyadipta (@Soumyadipta) October 22, 2020
Tell me, have you tried such vulgar jokes on festivals of other religions?
No, na?
Then why target and humiliate Hindus only?
So sorry, I am not accepting your apology.
Go and cry to those journalists who will justify the joke. pic.twitter.com/oq24yyNVu5
Sorry @ErosNow those tweets were disgusting and insulting to Hindus. Your apology is NOT accepted. pic.twitter.com/OSwv4dyuHY
— Shefali Vaidya. (@ShefVaidya) October 22, 2020
A few months ago another video platform Shemaroo was slammed on social media for hosting a video of comedian Surleen Kaur wherein she cracked obscene 'jokes' on ISKCON. Shemaroo had then disassociated with the comedian and issued an unconditional apology.
A few days ago jewellery brand Tanishq pulled down an advertisement after it was accused of promoting Love Jihad.
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