Insta

Eros Now Partners With Newly Launched Apple TV+ To Beam Content Across 109 Countries 

Swarajya Staff

Mar 27, 2019, 10:22 AM | Updated 10:22 AM IST


Apple Logo (Stuart C. Wilson/Getty Images)
Apple Logo (Stuart C. Wilson/Getty Images)
  • Hours after Apple TV+ announced the launch of its streaming service Apple TV+, Indian production major Eros International’s video over-the-top (OTT) arm, Eros Now, announced a partnership with Apple to share its content on Apple TV+ platform in 109 countries outside India.
  • The deal will provide Eros’ content access to markets like US, UK, UAE, Canada, Saudi Arabia, Thailand and more. Its offerings now include movies, web-only originals, music videos and other short-length content under a newly-launched category called Eros Now Quickie.
  • “We are totally excited about this deal with Apple. Apple has a very strong distribution across these countries and our partnership will expand the reach of Eros Now manifold,” Kishore Lulla, executive chairman and CEO, Eros International, told Economic Times.
  • Eros Now holds the biggest Bollywood library with more than 12,000 Indian films in various languages and has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features on-the-go, snackable content.
  • With this deal, Eros Now has become the first Indian player to get into such a partnership with Apple’s TV+ product, which launches in May 2019. It will give subscribers access to the many shows the company has been developing and help Eros get the benefit of a share in the subscription revenues.
    • Tags
  • Apple
  • Netflix
  • Amazon Prime Videos
  • Eros Now
  • web series
  • Apple TV+
  • Content Distribution
    • whatsapp

    Join our WhatsApp channel - no spam, only sharp analysis



    Get Swarajya in your inbox.

    Magazine

    image

    Politics

    Economy

    Infrastructure

    Dubai To Debut World’s First Air Taxi Service By 2026, Reaching 320 Km Per Hour Speed

    Delhi-Meerut RRTS Trial Runs Near Completion, Operations Likely To Begin By January 2025

    India's First-Ever HAM Model In Port Sector To Transform Vadhvan Port Into Global Container Hub

    Defence

    World

    Culture

    States