Indians Love Technology And Know How to Use It: Steve Cox, Oracle Product Marketing ERP And EPM

In an interview with Financial Express, Steve Cox, Group Vice President, Oracle ERP & EPM Product Marketing, called the perception of India not being an early adopter of technology, as false. He explained, “Older organisations like Hindalco, IOCL, Transworld, Clover Infotech and Taj Hotels are all embracing new technologies to stay relevant and competitive. SaaS is one of the fastest growing sectors in India.”

He mentioned how research has shown that on an average, an organisation’s data volume increases two times annually. If they choose to invest in technologies like IoT, then their data handling capacity can increase up to 50 times per year.

He also recounted the story told by Alok Khanna, the executive director of IOCL (Indian Oil Corporation Limited) regarding technology adoption. New and innovative solutions have eliminated the need to carry cash by IOCL’s LPG gas delivery boys. The customers could now pay using their mobile phones via various apps. Cox also mentioned how Transworld, a logistics company, used an Oracle software to track the movement of their cargo live. This gave the customers access to the information they need about their shipments at the right time.

He emphasised on the importance of “tech convergence” (that) brings a collection of technologies together enabling organisations to be predictive rather than reactive and drive a collaborated and more integrated approach within business units across enterprise.