Swiggy To Invest $100 Million To Expand Subscription-Based Essentials Delivery Arm Supr Daily

Bengaluru based startup Swiggy plans to invest more than $100 million (Rs 680 crore) into its daily essentials delivery arm Supr Daily, which provides a subscription based service, reports The Economic Times.

Supr Daily was acquired by Swiggy last year, and is running services in six different cities, with Bengaluru, Mumbai and Delhi-NCR among them. The former was founded by Shreyas Nagdawane and Puneet Kumar back in 2015, and the two continue to manage the startup under Swiggy.

The hyper-local delivery space is currently witnessing tough competition among a number of established players like BigBasket, DailyNinja and others.

Currently, Supr Daily offers consumers the choice of buying weekly, monthly or even quarterly milk delivery service, with which they can also request other products as per need.

Speaking about the possibilities of expanding the service to smaller towns and rural areas, a person in the know about the company’s plans for the future stated, “The segment Supr Daily is working in is serving such a necessity that it can be scaled up beyond the top 10 cities. Swiggy has made in-roads in rural markets and Supr Daily can be taken there too based on the convenience this model offers.”