Samsung Joins Global AI Race With Its Own Generative Model 'Gauss': Here's What You Need To Know

On Wednesday (8 November), Samsung Electronics introduced its own generative artificial intelligence model, as part of the worldwide effort to advance this potentially revolutionary technology.

The Samsung Gauss, a model developed by the South Korean tech company, can write emails in both Korean and English, as well as summarise reports and translate documents using machine learning technology.

In addition to that, it is capable of generating images in the form of photos and paintings.

Daehyun Kim, an executive vice president of the Samsung Research Global AI Center, stated in a release that they will persist in their support and collaboration with the industry and academia on generative AI research.

Global tech companies are in a race to launch generative AI models that are expected to have a significant impact on various aspects of people's lives, including work, leisure, and consumption.

OpenAI, a leading player in the field, is at the forefront with its development of ChatGPT models, which are funded by Microsoft.

In addition, Google introduced its own generative AI model called Bard in March.

Samsung is preparing to introduce Gauss on its smartphones and other devices in the coming year, as it faces fierce competition from Apple in the worldwide smartphone market.

According to Counterpoint Research, Samsung dominated the market in the third quarter with a 20 per cent share, while Apple followed closely behind with a 16 per cent share.

During Samsung's earnings conference call last month, Daniel Araujo, a vice president at the company's mobile experience division, announced their plans to provide users with meaningful and innovative experiences tailored to their individual usage patterns and preferences.

Starting in 2024, Samsung aims to optimise its offerings for users' most important functions.

Countries worldwide are engaging in discussions on how to regulate AI technology, despite their enthusiasm for its potential.

Recently, a coalition of over 25 countries, including the US, UK, Japan, and South Korea, came together at the AI Safety Summit hosted in the UK to collaborate on addressing the risks associated with AI.

The joint statement from the countries highlights the possibility of severe and potentially catastrophic harm that can arise from the significant capabilities of these AI models, whether it is intentional or unintentional.